Everything you need to know.
Straight answers about how DM Rockr works, what it costs, and whether it is the right fit for your business. Still have a question?
Getting Started and Setup
Everything you need to know before you go live. Most businesses are up and running in under 30 minutes.
How is DM Rockr different from a regular chatbot?
DM Rockr is an AI sales agent, not a flow-based chatbot. Instead of sending fixed messages along a tree you build, it reads each message in full context, has a real back-and-forth conversation, qualifies leads, handles objections, books appointments, and works toward a sale. It then remembers everything for next time. It has handled deals from $27 products up to $50,000-plus services.
Which types of businesses get the most from DM Rockr?
High-ticket service providers, clinics and spas, e-commerce stores, real estate professionals, coaches, course creators, and local service businesses. Anywhere conversations happen over WhatsApp, Instagram, Messenger, SMS, or website chat and someone needs to qualify, answer, follow up, and book or close.
How long does setup take, and do I need technical skills?
About 15 minutes, with no coding required. You paste your website URL and the AI reads your products, pricing, and selling points to build a custom sales agent automatically. A guided wizard then walks you through your industry, channels, contacts, booking settings, and follow-ups. No website yet? Train it on uploaded documents instead. Additionally we can do it for you at an extra fee for the lowest tier plans.
How does DM Rockr learn about my business?
Three ways: by scraping your website when you paste the URL (it auto-generates a knowledge base from what it finds), by reading documents you upload like PDFs and DOCX files, and through an unlimited FAQ library you build and refine over time. You can adjust the agent's instructions in plain English at any point. A one-click optimise feature also studies your highest-converting conversations to suggest improvements. For content that changes frequently, turn on real-time web search and the AI will check your site live during each chat.
Does my website content update automatically inside the bot?
There is no scheduled auto-sync. For frequently-changing content like seasonal pricing or new offers, the simplest solution is to turn on real-time web search. This lets the AI query your live site mid-conversation so it always has current info. For stable information, you update the knowledge base manually whenever something changes.
Do I need to write scripts or build conversation flows?
No scripts and no flowcharts. You describe what you sell, who your ideal customer is, what your offer looks like, and any specific rules you want the agent to follow, all in plain English. The AI handles the conversational logic from there, adapting naturally to whatever direction a customer takes the chat. Think of it less like programming a bot and more like briefing a new sales hire.
Can I see it in action before committing?
Yes. Live demo agents are available on WhatsApp and Instagram so you can experience a real conversation firsthand. There is also an in-app sandbox where you can test your own configured agent without spending credits or connecting a live channel. The best test is to try it in the language and use case that actually matters to your business.
AI and How It Works
The technical questions about the AI models, languages, memory, and accuracy. This is where sceptics get their answers.
Which AI models power DM Rockr?
DM Rockr uses three AI models, each matched to the right task automatically. You never need to configure this.
What languages can the AI handle?
All of them. It auto-detects the language your customer writes in and stays in it throughout the conversation. You can run multiple countries from one account and restrict which languages the agent is allowed to use. The dashboard itself is available in around a dozen languages. The best test is to open the demo bot and type in your language.
Will customers realise they are talking to an AI?
Many do not. DM Rockr is deliberately designed to feel human. It reads message context rather than matching keywords, picks up on earlier points in a conversation, adjusts its tone to the customer, and handles objections fluidly. One intentional choice is the absence of quick-reply buttons because the moment people sense automation they disengage, and conversions drop. The AI converses in natural prose instead. If asked, the agent will confirm that it is actually AI.
Can I control how quickly the AI responds?
Yes, per campaign. Three speed settings are available: Quick (1 to 3 seconds, good for high-volume support), Thoughtful (3 to 8 seconds, the recommended default for most sales conversations), and Human-like (5 to 15 seconds, best for high-value or sensitive interactions). Slower pacing helps because instant replies are a strong signal that something automated is happening.
How does DM Rockr prevent the AI from making things up?
Choosing Claude as the primary model is the foundation. It has the lowest hallucination rate of all the options tested at real production scale. Beyond that, the AI is grounded in your specific knowledge base, FAQs, and campaign instructions rather than drawing on general internet knowledge. When a question falls outside what you have configured, the agent is designed to escalate or acknowledge the gap rather than guess.
Does the AI remember past conversations with a contact?
Yes. Every contact has a persistent history that the AI can reference. A returning lead is recognised and the conversation picks up where it left off, even if months have passed. The depth of that memory is 100k tokens per contact! Meaning that the AI can remember context from weeks or months ago. One limitation: if the same person contacts you on two different channels, say Instagram and WhatsApp, with completely different contact details, those are treated as separate identities because the underlying contact records are distinct. But if we can match a name, an email, or a phone number, then the AI will consolidate the existing contact.
How does the FAQ knowledge base decide which answers to surface?
It does not send all your FAQs into every conversation. Instead it runs a hybrid search combining semantic vector matching (understanding meaning) with keyword matching (exact terms) to retrieve only the handful of entries most relevant to the current question. You can build an unlimited FAQ library. The system also tracks which entries get used regularly and which never fire, giving you data to prune or expand the library over time.
Channels
WhatsApp, Instagram, Messenger, SMS, Telegram, email, and web chat. Every channel your customers already use.
What are the two ways to connect WhatsApp?
The QR (WhatsApp Web) method and the official Business API. QR is the fastest path: scan a code and your existing number is connected in about two minutes with zero approvals needed. The Business API runs through Twilio, comes with an official business profile, and is suited for very high send volumes. For the majority of users the QR approach is more than enough, and it is where we would suggest starting.
What are the practical differences between QR and the Business API?
WhatsApp Web (QR) is quick to set up, costs a flat 50 credits per month ($12.5) per connection, and has no per-message fee once connected. It is not designed for mass cold outreach and does not show typing indicators. The Business API is the right call for high volumes or when you need your verified business name to appear on every message. Trade-offs include a longer setup, Meta template approval for first contact outside the 24-hour window, and a small per-message delivery fee. Most users go with QR.
Is there a risk of getting my WhatsApp number banned?
The QR connection runs through a private server with a dedicated proxy, which significantly reduces exposure. The bigger risk factor is not how you connect but who you message. Numbers get banned when recipients mark messages as spam, which almost always happens when businesses blast cold contacts who never opted in. Stick to people who have asked to hear from you and you will be fine.
Can I use a phone number I already have, including one on Twilio?
Yes. For the Business API you can port an existing number already on Twilio. For the QR method you can link any SIM or local number. You can also purchase a number directly inside DM Rockr with no SIM card required. A small number of countries have local telecom regulations that make purchasing impossible. For those, bring your own number.
Can I get the official WhatsApp green verified badge?
The Business API connection is the prerequisite for a verified profile, where your business name replaces the phone number display. The actual green verification tick is granted separately by Meta based on your brand standing. No tool can guarantee it, but the API route is the only path that makes it possible.
Is SMS supported, and do I need my own provider account?
Yes, full AI automation works on SMS for both incoming and outgoing campaigns, including voicemails which are transcribed and answered automatically. SMS is bring-your-own-Twilio: US A2P 10DLC brand and campaign registration must be filed under your own legal business entity, so you connect your own Twilio credentials. An Android SMS gateway is also available as an alternative. WhatsApp number provisioning, by contrast, is handled entirely within DM Rockr with no external account needed.
Does DM Rockr do comment-to-DM on Instagram and Facebook?
Yes, on both. When someone comments your keyword on a post, DM Rockr replies to the comment publicly and opens a DM where the AI takes over. Smart matching handles common misspellings and variations automatically, so you only need to define one clean keyword. Unlike a fixed-flow tool, the DM becomes a real conversation that qualifies and books.
Can I send just one fixed link or PDF when someone comments a keyword?
Yes. Put the message and link in the campaign instructions and set the campaign's maximum messages to 1. It sends that one message and stops, giving you a clean "comment a keyword, get the link" lead magnet without an ongoing conversation attached.
What other channels are supported beyond the main ones?
Telegram is fully supported. Email is available in beta: connect Gmail, Outlook, or any IMAP mailbox (or use a dedicated DM Rockr address) and the AI reads and responds to incoming messages. iMessage and LINE are also in beta. Anything not yet on the native list can be connected as a custom channel through the API.
Email and iMessage in betaIs there a single inbox for all channels?
Yes. Every channel feeds into one unified inbox: WhatsApp, Instagram, Messenger, SMS, web chat, Telegram, and email. Channel icons make it obvious at a glance where each message came from. You and your team can monitor, respond, and take over any conversation from a single view.
Want to see DM Rockr handle a real conversation?
Book a free 20-minute call. We will show you exactly how it works for your specific channels and offer.
Book a free calAutomation and Campaigns
Follow-ups, campaign types, contact management, and smart routing. The "can it really do that?" section.
Will the AI follow up with leads who do not reply?
Yes, automatically. The follow-up system works in three cycles and can send up to nine messages across those cycles, starting with a light check-in, moving to value-adding content, and ending with a respectful final nudge. Timing between each step is fully configurable. The system is built to stop if a cycle gets no response rather than escalating into spam territory.
What campaign structures are available?
Three types: incoming campaigns respond when a customer initiates contact; outgoing campaigns let you proactively message a contact list over WhatsApp or SMS; and combined campaigns do both, sending an opening message and then handing the ongoing conversation to the AI. Combined is the recommended default for most businesses. The AI can generate the first message and the full follow-up sequence for you.
Can I run outbound campaigns to a large cold list?
Technically yes, but we are direct about the risks. Sending unsolicited messages to people who have not opted in gets numbers reported and banned by Meta, and that outcome is yours to own. Outgoing campaigns are intended for warm audiences: previous customers, people who filled in a form, opted-in subscribers. New WhatsApp API senders also start with a daily send cap that gradually increases as you build a positive messaging history.
How does contact management work?
You can import contacts via CSV, add them manually, or let DM Rockr create contact records automatically the moment someone messages you for the first time. Contacts can be tagged, either manually or by the AI during conversations, and those tags drive a deal pipeline you define, moving leads through stages automatically based on what the AI detects in the conversation.
Is the AI agent set up per campaign or shared across the account?
Per campaign. Each campaign is its own self-contained agent with separate instructions, a separate FAQ library, a separate channel connection, and separate behavioural rules. You can run as many campaigns as you like from a single account. A single WhatsApp number can serve several campaigns simultaneously using keyword routing to direct each incoming message to the right one.
Can I step in and take over a chat manually?
Yes, at any point. The moment you send a manual reply in a conversation, the AI pauses itself for that contact and will not send anything while you are in the thread. It stays paused until you click resume. You can also pre-configure trigger conditions, like a specific keyword or a high-ticket flag, that cause the AI to alert you and step back automatically.
Booking and Appointments
Google Calendar, in-chat booking, reminders, and multiple staff. Most questions here are answered quickly.
Can the AI book appointments without sending the customer to an external page?
Yes. The booking flow happens entirely inside the chat. The AI checks your live calendar, offers available time slots, and confirms the appointment, all within the conversation on WhatsApp, Instagram, Messenger, or web chat. No redirect, no external booking link, no friction for the customer. If you would prefer to send a booking or payment link instead, that option is also available.
Does it sync with Google Calendar?
Yes, two-way sync. Every appointment the AI books gets written to your calendar instantly, and any existing events block the corresponding slots to prevent double bookings. Connect one Google account and assign which calendar each type of appointment writes to.
How do I control my available hours, appointment lengths, and buffer time?
The setup is similar to Calendly. For each event type you define the duration, which days and time windows are available, how much buffer to leave between back-to-back bookings, and how far in advance someone can book. The AI only ever offers slots that comply with those rules and are clear on your calendar.
Can I manage calendars for multiple team members or rooms?
Yes. While you connect a single Google account, it can contain multiple calendars. DM Rockr maps each calendar to a "room": a bookable person, treatment room, or resource. This lets the AI handle availability across your whole team or multiple locations from one setup.
Are confirmations and reminders sent automatically?
Confirmations go out to the customer as soon as a booking is made. Reminders are configurable, a 24-hour reminder before the appointment is a common setup. Cancellations are logged along with the stated reason. Video call appointments can have a meeting link embedded directly in the calendar invite.
Integrations and API
Make, n8n, GoHighLevel, Custom Functions, BYOK, and webhooks. Technical audience, so we are precise and honest here, including about what does not work.
Which tools and platforms does DM Rockr connect to?
Integration happens through a full REST API plus webhooks, which means DM Rockr can connect to virtually any platform that has an API. GoHighLevel is a popular pairing: many users run GHL for CRM and front-end management while DM Rockr handles the AI conversation layer, connected via webhooks. For two-way data flows, Make and n8n are the recommended tools. Zapier works for one-way triggers but cannot return data back to the AI mid-conversation, which makes it unsuitable for Custom Functions.
What are Custom Functions?
Custom Functions let the AI make live API calls to external systems during a conversation. You define the endpoint and the parameters. The AI decides when the situation calls for it and fires the request, pulling back an order status, checking inventory, generating a quote, updating a CRM record, or querying any database. The data comes back into the conversation in real time so the AI can act on it immediately.
Rockstar and Legend plansWhat events can trigger a webhook?
Webhooks fire on a range of events: new contact created, appointment booked, human handoff requested, message received, lead captured, tag applied, and credits consumed. A common workflow pattern is tag-based automation. Configure the AI to apply a specific tag when a lead hits a qualification threshold, then let the webhook push that contact into your CRM or trigger a downstream action automatically.
Rockstar and Legend plansIs there a public API and where is the documentation?
Rockstar and Legend plansHow does BYOK work and how much can it save?
On qualifying plans you can connect your own Anthropic (Claude) API key in Settings. Once active, every AI operation bypasses the credit meter entirely and bills directly to your Anthropic account. Depending on your conversation volume and complexity, most users end up paying 40 to 80 percent less than they would on platform credits, partly because DM Rockr applies prompt-caching to your key. One safety net worth knowing: if your key ever hits a limit or goes down, the platform automatically falls back to credits so conversations never stop mid-session.
Rockstar and Legend plansWhy is BYOK limited to Claude? What about OpenAI or Gemini?
Claude is the only supported BYOK provider, and that is a deliberate choice. During internal testing at real production volumes, OpenAI, Gemini, OpenRouter, and various open-source alternatives performed well enough most of the time but failed consistently enough on long, tool-intensive sales conversations, including hallucinating tool calls, leaking system instructions, and breaking booking flows. Claude is the most reliable option for this specific use case. Platform credits always work regardless of BYOK, so you are never forced to set one up.
Can AI tools like Claude Desktop connect to my DM Rockr account?
Yes. An MCP (Model Context Protocol) server is available, letting you control your DM Rockr account directly from Claude Desktop and other compatible AI assistants. The toolset for connecting external agents into the bot conversation itself is also being actively expanded.
Plans and Pricing
Groupie through Legend, free trial, credits, and flexibility. For a full breakdown of what is included at each tier and current pricing, visit the
What plans does DM Rockr offer?
Four monthly plans: Groupie, Roadie, Rockstar, and Legend, each covering a different scale of usage and feature set. Every plan starts with a free trial. Higher plans add more channels, more AI responses per chat, a larger knowledge and instructions allowance, deeper conversation memory, and access to features like outgoing and combined campaigns, automatic follow-ups, BYOK, API access, webhooks, and Custom Functions.
Do I have to pay before I know if it works for me?
No. Every plan includes a free trial period so you can connect a real channel, run the AI on actual conversations, and verify it fits your workflow before any charge hits.
Free trial on every planWhat is a credit and what does it cost?
A credit is the unit DM Rockr uses to meter AI activity, and one credit costs $0.25. Every time the AI formulates a reply, regardless of whether it sends one message bubble or several in a single turn, that counts as one credit on the Pro model, or just 0.25 credits on the faster Max model. Automated actions like calendar bookings or web searches also draw on credits. With BYOK active, all of that drops to zero on the platform side.
What happens if my credits run out?
AI responses will pause until the balance is replenished. The easiest fix is to enable auto-recharge: link a card, set a low-balance threshold, and the platform tops up your account automatically so conversations never stall. Channel infrastructure fees like WhatsApp delivery costs are billed separately and keep running regardless of your credit balance.
Can I change plans or cancel at any time?
Yes. There are no long-term contracts. All plans are billed month to month. Upgrade, downgrade, or cancel directly from your dashboard at any time. If you cancel, access continues through the remainder of the period you have already paid for.
Talk to a real person.
Book a free 20-minute call. We will walk you through how DM Rockr works for your specific business, channels, and offer. No pitch. No pressure.