Features / Automation
Automation

Set it up once. It runs forever.

Follow-ups that never miss, campaigns that reach the right people at the right time, and appointments booked inside the chat. DM Rockr handles the entire sales process from first message to confirmed booking, automatically.

9 Follow-up messages max
3 Campaign types
0 Manual effort required
24/7 Always running
Follow-up sequences  •  Incoming campaigns  •  Outgoing campaigns  •  Combined campaigns  •  Keyword routing  •  Contact tagging  •  Pipeline management  •  In-chat booking  •  Google Calendar sync  •  Reminders  •  Follow-up sequences  •  Incoming campaigns  •  Outgoing campaigns  •  Combined campaigns  •  Keyword routing  •  Contact tagging  •  Pipeline management  •  In-chat booking  •  Google Calendar sync  •  Reminders  • 
Follow-up Sequences

Most sales happen on the fifth touchpoint. The AI never forgets the fourth.

The biggest leak in most sales pipelines is not the pitch. It is the follow-up that never happened. Someone messages you, you reply, they go quiet, and that is usually the end of it.

DM Rockr runs a structured follow-up system that re-engages every lead who does not respond, automatically and at the exact timing you configure. Three cycles, up to nine messages total. The system stops the moment someone replies. No spam. No pushing after someone has already said no.

Studies consistently show that 80 percent of sales require at least five contacts. The average salesperson gives up after two. DM Rockr runs all the way through without you having to remember a single thing.

✓ Timing between each message is fully configurable
✓ Messages written by the AI in your brand voice, not canned templates
✓ Sequences stop instantly the moment a lead replies
✓ Works across WhatsApp, SMS, Instagram, and Messenger
Available from the Roadie plan upward. The AI can generate your entire follow-up sequence for you based on your offer and campaign goal.
Lead journey over 9 days
✓
Day 0

First contact and qualification

Lead messages you. AI picks it up instantly, qualifies, handles objections, and works toward a booking.

Responded
1
Day 2 — Cycle 1

The check-in

"Hey, just checking in. Did you get a chance to think about what we discussed?"Light, friendly, no pressure.

No reply yet
2
Day 5 — Cycle 2

The value add

A relevant question, a piece of social proof, or a reframe of the offer. Something that earns the reply rather than demanding it.

No reply yet
3
Day 8 — Cycle 3

The final attempt

A respectful last message that gives the lead a clean way to opt out or re-engage. After this, the sequence stops.

Last message
✓
Day 9 — Lead replies

AI picks back up instantly

The AI continues exactly where the conversation left off. No repeated intro. No missed context.

Conversation resumed
Campaign Types

Three campaign modes.
Every sales scenario covered.

Not every business reaches customers the same way. DM Rockr has three campaign structures so the AI fits exactly how your business already works.

01 📥

Incoming Campaigns

The AI responds when a customer messages you first. When someone texts your WhatsApp, comments on your Instagram post, fills in a form, or opens your chat widget, the AI picks it up immediately and starts qualifying.

Best forRestaurants taking bookings, coaches running webinars that drive DMs, clinics where patients reach out to enquire, any business generating inbound leads through content or ads.
All plans
02 📤

Outgoing Campaigns

You proactively reach a list of contacts via WhatsApp or SMS. The AI sends the first message and then handles the full conversation that follows. Best for re-engaging past customers, following up on warm leads, or running a promotional push.

Best forA new offer to your existing client list, a follow-up to people who attended an event, or a re-engagement sequence for leads who went cold six months ago.
Roadie and above
03 🔄

Combined Campaigns

Both in one. You reach out first, and the AI manages the entire conversation that follows through to a booking or sale. This is the most powerful mode and the one we recommend as a default for most businesses.

Best forMost businesses. Send a first touch, then let the AI handle all the back and forth through qualification, objection handling, and booking.
Roadie and above Recommended default
⚡

One number, multiple campaigns.A single WhatsApp number can run several campaigns simultaneously using keyword routing. The AI directs each incoming message to the right campaign automatically based on what the customer wrote.

Keyword routing on one WhatsApp number

Each keyword triggers a different AI campaign

"pricing" → Sales qualification agent Active
"info" → Lead magnet delivery (1 message) Active
"support" → Customer support agent Active
"referral" → Referral offer campaign Active
Contact pipeline stages (tag-based)
✓ New
✓ Qualified
3 Booked
4 Closed
Smart Routing and Pipelines

One number. Multiple campaigns. Zero confusion.

As your business grows you might need different agents for different products, audiences, or offers. DM Rockr handles this without needing multiple phone numbers or accounts.

Assign a trigger keyword to each campaign. When someone messages, the AI matches the text against your keywords and routes to the right campaign automatically. Each campaign runs its own agent with its own instructions, FAQ library, and behaviour.

✓ Tags applied by the AI as leads qualify through stages
✓ Tags trigger webhooks, CRM updates, and pipeline moves
✓ Manual takeover at any point, AI steps aside and waits
✓ Configurable handoff alerts for high-value or flagged conversations
Per-campaign configuration means each agent has its own instructions, FAQ library, channel, and behaviour. You can run as many campaigns as you want from a single account.
Booking System

The appointment is confirmed
before they close the app.

The biggest drop-off in most sales conversations happens the moment you send a booking link. DM Rockr eliminates that friction entirely.

A
Alex at DM Rockr ● AI agent active
WhatsApp
This sounds exactly like what I need. How do we get started? 3:41 pm
The next step is a quick 20-minute call so I can walk you through exactly how it would work for your setup. I have two slots open this week. 3:41 pm ✓✓
Thursday at 10am or Friday at 9am. Which works better? 3:41 pm ✓✓
Thursday at 10 is perfect 3:42 pm
Brilliant. Thursday 10am is confirmed and added to your calendar. You will get a reminder the morning of. Looking forward to it. 3:42 pm ✓✓
📅 Appointment confirmed inside the chat. No redirect.

Discovery Call

July 2025
M T W T F S S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
✅

Thursday 10 July, 10:00 ambooked and synced to Google Calendar.

Today's schedule
9:00
Discovery call — Sarah M.
10:00
Discovery call — James K. New ✓
14:00
Strategy session — returning client
🔄

Two-way Google Calendar sync

Every AI booking appears on your calendar instantly. Every existing event blocks slots in real time. Double bookings are impossible.

👥

Multiple staff and rooms

Connect one Google account with multiple calendars. DM Rockr maps each to a bookable team member, room, or resource.

⏰

Confirmations and reminders

Auto-confirmation on booking. Configurable reminders before the appointment. Cancellations logged with reason. Video links embedded in the invite.

Transparency

You are always in control.
You just rarely need to be.

A clear view of what runs on autopilot and what stays in your hands.

⚡ Runs automatically
✓ First response to every incoming message, around the clock
✓ Lead qualification questions and intent assessment
✓ Objection handling in context
✓ Follow-up sequences across all three cycles
✓ Appointment booking, confirmation, and reminders
✓ Contact tagging as leads qualify through stages
✓ Webhook triggers on tag changes and bookings
✓ Keyword routing to the right campaign per message
🎛️ You control
✓ Campaign instructions and bot behaviour, in plain English
✓ Which channels are active and how each connects
✓ Follow-up timing and message count per cycle
✓ Availability windows and booking rules per event type
✓ When to step in manually, anytime with one click
✓ Trigger conditions for human handoff alerts
✓ What tags mean and which pipeline stages they map to
✓ Outgoing campaign contact lists and send schedule
Ready to automate?

Ready to see the automation in action?

Book a free 20-minute call. We will walk you through exactly how it would work for your business, your leads, and your calendar.

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